What Are Video Analytics?

Video analytics is the latest trend in the security industry, and it’s a software-based application integrated with commercial and residential systems. Most virtual guards allow you to record and review security footage from cameras on the premises, but this smart technology takes it to another level. The ability to distinguish between cars, animals, and humans is just the tip of what this fantastic system can do.

Video analytics is the future of proactive video monitoring, with additional features like activity zones and tripwires for geofencing and smart alerts. We can also incorporate blaring red LED lights and loud sounds with compatible security cameras for optimal effectiveness.

How Does Video Analytics Work?

Virtual guards became popular in the late 20th century as a way for law enforcement and commercial businesses to deter burglaries and intrusion. Over time, the technology has improved, extending its use to residential premises. This has resulted in the widespread adoption of video monitoring solutions across all property types. However, it came with several downsides, such as scouring hours of footage to save a few seconds of activity and draining battery life and system memory.

Video analytics is a software-based application that eliminates traditional virtual guards’ downsides, reducing review time, battery life, memory use., and money. It is integrated with a range of compatible smart security systems, ensuring legitimate alarms and insight into movement patterns within the premises. Here are types of video analytics that can aid with proactive video monitoring efforts.

Motion Detection

Motion detection activates and records footage when there’s movement, whether at home or away. If there is previously registered unmatched footage, the system can pick it up. This technology uses analysis differentiation to recognize specific frames, known as frame referencing or pixel matching.

Occupancy & People Counting

This system is suited for commercial premises or areas with high traffic. The system comprises a virtual tripwire at entrances and exits, calculating each time someone crosses the virtual line. Property owners receive virtual alerts when the number of crosses exceeds the designated number of occupancy.

Heat Mapping

The transparent zones in a commercial establishment offer invaluable data on sales and marketing information. These systems measure the customer’s location and the time spent at each display or other areas on the premises. You stand to learn a lot from the information provided, especially in the marketing aspect and customer experience.

These are some of the different areas video analytics is used to enhance security and efficiency. If you want to learn more about video analytics and how it can benefit your home or business, contact us at ArcEye Property Defense. Please schedule an appointment with our representatives to learn about suitable proactive video monitoring solutions at competitive rates.